Bakuchiol - 10 Reasons Why I Love It!

Your morning routine is all about combating environmental aggressors and solving issues. And in this Ingredients spotlight I want to highlight the ingredients that I think really count when it com...

Niacinamide - 10 Reasons Why I Love it!

As we continue with this ingredient spotlight on your Morning Routine, it brings me nicely to Niacinamide (or Vitamin B3). I think you guys already know how much love I have for this ingredient....

Azelaic Acid - 10 Reasons You Need This Acid in Your Morning Routine!

Acids are one of the most exciting areas of skincare right now But is Azelaic Acid the one that comes to mind? Well, it should be! This is the unsung hero of skincare. And one I’ve been tal...

5 Mistakes You’re Making With Exfoliation That Could Wreck Your Skin

Exfoliation is one of the most controversial steps in skincare. And it’s probably the one that’s responsible for the most mishaps. Largely down to human error. There’s so much sharing of skincare ...

Customise your Skincare Active Ingredients Like A Pro!

One of the reasons why we get such great results at the clinic is the bespoke nature of the plans Dr Emma, Rakesh and I put together for our patients. It’s incredibly common for people to be und...

Dosing Your Skincare - My Golden Rules!

I want you to get the most out of the skincare products you’re using. If you use too little you’ll not see the results you could. Too much and you’ll waste product and potentially cause irritation...

Everything You Need To Know About Ceramides!

Ceramides are a big buzzword in skincare. But do you know why they’re important? Well, that’s because these are vital to healthy skin. Why are Ceramides important? Your skin’s epidermis - the b...

Anti-Ageing Skincare for The Chest

Embonpoint. Decollétage. Or just plain old chest. What do you call yours? It’s a commonly neglected area. And yet it’s so often on show. As I tell patients, everything should match. I encoura...

Bakuchiol - The Retinoid Copycat You Need To Know About

Bakuchiol. Maybe the sexiest new skincare ingredient right now? It’s an Active. It’s natural. What’s not to like? What is Bakuchiol? It’s actually a plant photochemical derived from the see...

From Retinol to Sunscreen: 1 Year of Dr Sam’s Skincare!

1 year. 1 crazy/turbulent/life-affirming/downright-dramatic-but-ultimately-fulfilling year. Starting my own skincare brand has been a goal for so long that I forget how many twists and turns the...

What Not To Use When Starting Actives

Active skincare causes anxiety - the popular belief is no pain, no gain. And this is backed up by a survey of our ultra-informed Facebook group - out of over 350 respondents, 40% were worried abo...

Why I Developed A Serum For People Confused By Serums

Meet Flawless Nightly Serum! If you’re reading this blog, you probably already know that Active ingredients (+ sunscreen!) are the key to solving the 2 biggest concerns in skincare today – prematu...