Why I Developed A Serum For People Confused By Serums

Meet Flawless Nightly Serum!


If you’re reading this blog, you probably already know that Active ingredients (+ sunscreen!) are the key to solving the 2 biggest concerns in skincare today – premature ageing and breakouts.


But when it comes to building a routine with confidence, it can be a real struggle.

Traditional ‘anti-ageing’ products are so frequently associated with a negative effect on blemish-prone skin, leading to disappointment, distrust and avoidance. And when we asked our Facebook group about retinoids alone, the most effective group of Actives in use, 50% of those who answered experienced Retinoid Struggle. Problems like irritation, dryness and how to use them safely in summer affected more than half of those experiencing the Struggle.

And there was anxiety too around how best to use them and, importantly, how to combine them safely with other ingredients.


In clinic, I’d see patients’ relief when I took the guesswork away and prescribed a simple, easy-to-follow routine using the right Actives in the right strength according to their skin’s needs.

So I set about formulating my first Amplified Active, using my knowledge of combining cutting-edge ingredients to conquer the commonest scenario I see – adults with breakout-prone skin who are bothered by the signs of premature ageing.


I set about amplifying the formula using pumped-up percentages, whilst keeping it gentle and non-scary; and to provide instructions which are clear and precise, so there’s zero guesswork.


My team and I are super-excited to share this new product with you, and help you get closer to Great Skin Days!

Flawless Nightly Serum, available now!

Introducing Dr Sam's