Find your perfect skincare routine

We’re excited to introduce you to Routine Finder 2.0.

Powered by AI, discover The Dr Sam Skin Tracker™ to unlock ultra-tailored routines driven by your selfie and goals for transformational results.

Discover Your Routine
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How Does The Routine Finder Work?

We'll ask questions about your skin concerns and preferences.

Upload a selfie and get your AI skin diagnosis.

Receive a personalised guide recommending the best products for you, complete with tips on how much to use, how often, and when.

With The Dr Sam Skin Tracker™ you'll be able to set your skin goals and monitor your progress.

DISCOVER YOUR ROUTINE

Real routines, real results

The four-step #TheDrSamSystem is packed with science-driven ingredients that you can trust to transform your skin.

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LUCIE

"I am 34 and for years I have suffered with my skin. After spending thousands on products, I purchased Flawless Cleanser and Flawless Moisturiser from Dr Sam's, along with the Flawless Brightly 10% Azelaic Acid Serum. My face has never been so good, I have never had a product this long that has kept my skin like it is!"

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CHANEL

I’ve been using Dr Sam's since December. Of the products I've been using the Flawless Cleanser and Flawless Moisturiser are my favourites, but for your girl with redness the Flawless Brightly 10% Azelaic Acid Serum is sorting me out. Honestly, I don't think I have to say too much because the results speak for themselves. I've never been so smooth and hydrated!

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AARON

"This is the first time I've felt in control of my skin, and have had the confidence to go out without even a CC cream to disguise my skin insecurities. I've been getting so many compliments and can't rave about the Flawless Brightly 10% Azelaic Acid Serum enough."

A simple routine with powerful results

Discover four flawless steps to stay consistent and take away the guesswork

Discover Your Routine

Cleanse

Wash away impurities while supporting your skin barrier.

Activate

Correct and protect by day, and restore and repair by night.

Hydrate

Lavish your skin with long-lasting hydration.

Protect

Defy your preconceptions about sunscreen - SPF isn’t just for the sun.

Skincare you can trust

Suitable for Sensitive Skin

Fragrance Free

Non-Comedogenic

Cruelty Free

60 Day Happiness Pledge

Free Samples

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Meet Dr Sam

Dr Sam Bunting is the founder of the Dr Sam Bunting + Associates' Harley Street clinic, and the award-winning Dr Sam’s skincare brand.

She’s passionate about making expert skincare advice more accessible, and demystifying the beauty industry with her no-nonsense approach to skin.

Learn More About Dr Sam

90% of our customers would recommend to a friend

*189 respondents - Dr Sam’s internal customer survey - July 2022