Which is the right retinoid for me? Retinol, retinaldehyde or HPR?

One of the most common questions I get asked is about retinoids - which one is the right one for me? The collective noun “retinoid” refers to the family of ingredients derived from vitamin A and i...

What Retinol Does And Why You Need It

What EXACTLY does retinol do? It is one of the most googled questions in skincare - and it's a really important one to answer, particularly for those of you who might be new to my channel. Retinol...

Scared of Retinol? Try This Skincare Routine Instead

So you’ve watched all of my videos, you’ve tried all the hacks. And yet you STILL can’t get on with retinoids. What do you do to access that glow? To sort out those breakouts? To master pigmentati...

The 5 Retinoid Hacks I Rely On The Most

I’ve talked so much about retinoids in the last few weeks - but still, it seems there’s an insatiable appetite for knowledge and understanding. So here's my top 5 retinoid hacks - and there are lot...

Why I’m Not Impressed by Hyaluronic Acid

Why I’m Not Impressed by Hyaluronic Acid If hyaluronic acid were at school, it would definitely be in the cool crowd. It’s everywhere. But I think it’s thoroughly over-rated and doesn’t really ...

VITAMIN C 101: How To Use It & What Are The Benefits?

Whether with lemon in hot water or a freshly squeezed glass of orange juice, we’re all familiar with the notion of starting our day with vitamin C. Naturally occurring, we can get it from our diet ...

Niacinamide 101: How To Use It & What Are The Benefits?

Niacinamide is one of the easiest ingredients to build into a skincare routine. It’s versatile, well-tolerated and is found in a multitude of products as it’s a formulator’s dream. It’s a trusted i...

Retinol 101: How To Use It & What Are The Benefits?

Retinoids are the multi-tasking superheroes of skincare. Derived from vitamin A, retinoids can clear pores, smooth lines, boost collagen, improve texture and diminish pigmentation - it’s easy to se...

Serum 101: Everything You Need To Know About Serums

With more serums on the market than ever promising overnight miracles, it can leave even the most experienced skincare connoisseur feeling dazed and confused. Rather than seeing serums as just ano...

How I Created Dr Sam’s Skincare

I firmly believe that when you change your skin, you change your life - and so, when I started the Dr Sam’s brand, I set out to democratise skincare and create accessible products that deliver tran...

How To Tackle Clogged Pores + Sebaceous Filaments

Blocked pores can lead to breakouts, blackheads and acne so it’s no surprise that everyone seems obsessed with shrinking their pores. The reality is you can’t make them smaller but you can minimise...

Everything You Need to Know About Using Salicylic Acid

Salicylic acid is a major player when it comes to treating breakouts and blackheads. The ultra-popular beta hydroxy acid has been around for years and while more recent acids may have bumped it fro...