Oh, the neck. The poor neglected neck. It takes a lot of abuse and rarely gets pampered. The skin is thin, it lacks scaffolding underneath and is subjected to UV, fragrance and general neglect, so it’s not surprising that it fairs less well than the much more cosseted face. However, it’s vital that the 2 should match, if we are to avoid polo necks and scarves in our later years, as esteemed director Nora Ephron warned us. ‘Our faces are lies and our necks are the truth. You have to cut open a redwood tree to see how old it is, but you wouldn’t if it had a neck.”

The key, as with most beauty-related matters in life (if you’re a sensible sort), is to start early with Neck Maintenance. In this video I get down to the nitty gritty of what habits to nip in the bud, and which are the skincare practices that matter. It’s the little things we do every day that accumulate interest, so to speak, and make a difference with skin in the long run. Go on, save your neck. I promise you, you’ll not regret it when you head through Passport Control in decades to come.