Have you ever wondered why it took me so long to introduce a vitamin C serum into my skincare line? I mean, six years is quite the wait, right? Well, let me peel back the layers and share the journey that led to the creation of what I believe is a game-changer in skincare: the Flawless Vitamin C NAD+ Serum.

In the realm of skincare, vitamin C is synonymous with combating the signs of ageing. But to truly make an impact, I knew I had to do more than just launch another product. I wanted to disrupt the skincare industry in the same way we did with azelaic acid and retinoids – by crafting a formula that addressed the root causes of ageing, not just the symptoms.

Picture this: identical twins, one more exposed to the elements than the other, showcasing the visible effects of environmental damage on the skin. It's a powerful reminder that a significant portion of ageing – up to 80% – is influenced by external factors within our control.

Enzo Ferrari once said, "When a thing works better, generally it is more beautiful." This philosophy resonates deeply with skincare – where form and function are intertwined. While we excel at addressing external aggressors like UV rays and pollution, we often overlook the internal factors contributing to ageing.

Enter the twelve hallmarks of ageing, a concept that revolutionised our understanding of cellular ageing. Among them, mitochondrial dysfunction emerged as a key player, highlighting the vital role of cellular energy production in maintaining youthful skin.

But here's where it gets interesting: the discovery of Sunflower Shoot Extract, a powerhouse ingredient with the ability to boost NAD+ levels, reigniting cellular energy production and reversing the signs of ageing. This breakthrough, coupled with a potent blend of vitamin C, E, and ferulic acid, formed the foundation of our Flawless Vitamin C Serum.

Sunflower Shoot Extract isn't just another trendy ingredient – it's nature's defence mechanism against environmental stressors. By harnessing its power, we've created a serum that not only protects against external aggressors but also revitalises skin at the cellular level. The journey from discovery to formulation was swift, fueled by a sense of urgency to deliver results. Collaborating with leading experts in mitochondrial health, we conducted rigorous testing to validate the efficacy of our serum. The results were clear: significant DNA protection against UV-induced damage, surpassing even niacinamide – a gold standard in skincare.

The Flawless Vitamin C NAD+ Serum isn't just a product – it's a testament to innovation and dedication to skincare excellence. With a unique blend of science and nature, it offers more than just superficial benefits – it's a holistic solution to ageing that delivers radiant, youthful skin from within.

So, why did it take me so long to launch a vitamin C serum? Because I refused to settle for anything less than perfection. And with the Flawless Vitamin C NAD+ Serum, I believe we've achieved just that – a skincare masterpiece that redefines what it means to age gracefully.