Our Expert Skincare Advice
Discover more about making the most of your skin with our expert advice. Whether you’re solving a problem like acne or melasma or tackling the signs of premature ageing, we’ve got you covered.
The Ultimate Guide: How to Avoid Retinoid Confusion
I'm seeing an increasing number of patients who come to me completely confused about what is the right retinoid strength for their skin. They are seeing brands create a bazillion different strengt...
Polynucleotides: The Next Frontier in Skin Rejuvenation – What You Need to Know
Polynucleotides have emerged as a groundbreaking advancement in aesthetic medicine, offering a natural and effective solution for skin rejuvenation. These biopolymers, composed of nucleotide chains...
The Anti-Ageing Hero Nobody Talks About
Why Elastin is the Secret to Youthful Skin What if I told you that aging wasn't all about collagen? There's another protein that's just as important, if not more, that you might not have heard of...
Why I Created Flawless Brightly Eye Serum
“You look tired.” This innocent statement crushes the spirit. At least, that’s what you told us when we asked you why a daytime eye cream was top of your wish list from Dr Sam’s. Over 89% of you* ...
How to Get Rid of Dark Circles: The Ultimate Dermatologist-Approved Guide
Dark under-eye circles are one of the most common skincare concerns people face. Are you stuck with them forever? Absolutely not. In this guide, I’ll show you how to identify the type of dark cir...
How Does Azelaic Acid Work As An Acne Treatment?
If you’ve ever wondered ‘what is azelaic acid?’, let me introduce you to one of my all-time favourite actives. No other active ingredient is as versatile and effective across so many different sk...
What Is Benzoyl Peroxide Used For?
Acne is still the biggest skin bugbear we face. So, I thought it the perfect time to revisit one of my favourite tried-and-tested solutions: benzoyl peroxide. What is benzoyl peroxide made of? It’...
What is NAD+? What are the benefits of NAD+?
What is NAD+? Discover the Next Frontier in Healthy Skin NAD+ is the next frontier in skin well-ageing, and although its benefits are not as well known as collagen’s (yet), it may be even more...
How To Maintain Good Skin: The Golden Rules
If you’re looking for tips for healthy skin, I want to present one word to you that I think really underpins the whole of my philosophy on skincare. The secret of how to maintain good skin long-ter...
Have you ever looked in the mirror and been unable to see past a spot? I know I have, because I’m sitting here writing this blog with the worst spot I’ve had in years. Literally Mount Vesuvius is...
When, Why And How To Use A Retinoid
Retinoids are revered in skincare. Terms like ‘Holy Grail’, ‘gamechanger’, ‘the magic bullet for acne and ageing’ are used with abandon… but managing their side effects is still the biggest skinc...
The Ultimate Guide: How to Incorporate Vitamin C into Your Skincare Routine
We know Vitamin C is an integral part of a routine for healthy skin. But how do we get the most out of it? Here’s the low-down! How do I use vitamin C in my routine? The first thing to say is that...