Our Expert Skincare Advice
Discover more about making the most of your skin with our expert advice. Whether you’re solving a problem like acne or melasma or tackling the signs of premature ageing, we’ve got you covered.
Why I Created Flawless Brightly Eye Serum
“You look tired.” This innocent statement crushes the spirit. At least, that’s what you told us when we asked you why a daytime eye cream was top of your wish list from Dr Sam’s. Over 89% of you* ...
How to Get Rid of Dark Circles: The Ultimate Dermatologist-Approved Guide
Dark under-eye circles are one of the most common skincare concerns people face. Are you stuck with them forever? Absolutely not. In this guide, I’ll show you how to identify the type of dark cir...
How Does Azelaic Acid Work As An Acne Treatment?
If you’ve ever wondered ‘what is azelaic acid?’, let me introduce you to one of my all-time favourite actives. No other active ingredient is as versatile and effective across so many different sk...
What Is Benzoyl Peroxide Used For?
Acne is still the biggest skin bugbear we face. So, I thought it the perfect time to revisit one of my favourite tried-and-tested solutions: benzoyl peroxide. What is benzoyl peroxide made of? It’...
What is NAD+? What are the benefits of NAD+?
What is NAD+? Discover the Next Frontier in Healthy Skin NAD+ is the next frontier in skin well-ageing, and although its benefits are not as well known as collagen’s (yet), it may be even more...
How To Maintain Good Skin: The Golden Rules
If you’re looking for tips for healthy skin, I want to present one word to you that I think really underpins the whole of my philosophy on skincare. The secret of how to maintain good skin long-ter...
Have you ever looked in the mirror and been unable to see past a spot? I know I have, because I’m sitting here writing this blog with the worst spot I’ve had in years. Literally Mount Vesuvius is...
When, Why And How To Use A Retinoid
Retinoids are revered in skincare. Terms like ‘Holy Grail’, ‘gamechanger’, ‘the magic bullet for acne and ageing’ are used with abandon… but managing their side effects is still the biggest skinc...
The Ultimate Guide: How to Incorporate Vitamin C into Your Skincare Routine
We know Vitamin C is an integral part of a routine for healthy skin. But how do we get the most out of it? Here’s the low-down! How do I use vitamin C in my routine? The first thing to say is that...
Why I Created Flawless Vitamin C NAD+ Serum
Have you ever wondered why it took me so long to introduce a vitamin C serum into my skincare line? I mean, six years is quite the wait, right? Well, let me peel back the layers and share the jour...
Why Is Vitamin C So Important For Healthy Skin Ageing?
When it comes to skincare ingredients that work, we only really have a handful that are truly transformative. When it comes to combating the signs of ageing, one of those is vitamin C. That’s beca...
How To Treat Perioral Dermatitis Effectively
Perioral dermatitis has become a trending topic in the skincare world with model Hailey Bieber, TikTok star Alix Earle and skinfluencer Natalie O’Neill all recently opening up about how they manag...