Why I Developed A Serum For People Confused By Serums

Actives

Why I Developed A Serum For People Confused By Serums

Meet Flawless Nightly Serum!


If you’re reading this blog, you probably already know that Active ingredients (+ sunscreen!) are the key to solving the 2 biggest concerns in skincare today – premature ageing and breakouts.


But when it comes to building a routine with confidence, it can be a real struggle.

Traditional ‘anti-ageing’ products are so frequently associated with a negative effect on blemish-prone skin, leading to disappointment, distrust and avoidance. And when we asked our Facebook group about retinoids alone, the most effective group of Actives in use, 50% of those who answered experienced Retinoid Struggle. Problems like irritation, dryness and how to use them safely in summer affected more than half of those experiencing the Struggle.

And there was anxiety too around how best to use them and, importantly, how to combine them safely with other ingredients.


In clinic, I’d see patients’ relief when I took the guesswork away and prescribed a simple, easy-to-follow routine using the right Actives in the right strength according to their skin’s needs.

So I set about formulating my first Amplified Active, using my knowledge of combining cutting-edge ingredients to conquer the commonest scenario I see – adults with breakout-prone skin who are bothered by the signs of premature ageing.


I set about amplifying the formula using pumped-up percentages, whilst keeping it gentle and non-scary; and to provide instructions which are clear and precise, so there’s zero guesswork.


My team and I are super-excited to share this new product with you, and help you get closer to Great Skin Days!

Flawless Nightly Serum, available now!

Related Articles

How To Treat Perioral Dermatitis Effectively
skincare routine

How To Treat Perioral Dermatitis Effectively

Perioral dermatitis has become a trending topic in the skincare world with model Hailey Bieber, TikTok star Alix Earle and skinfluencer Natalie O’Neill all recently opening up about how they manag...

The Only Skin Detox You Need To Start The New Year
skincare routine

The Only Skin Detox You Need To Start The New Year

As a concept, I don’t buy into the need for a detox when it comes to the skin. However, I am a huge fan of a skincare product detox. Skincare simplified is the best kind of routine. So many people ...

Reviewing Viral Barrier Repair Creams - How To Choose The Right One At Any Budget
skincare routine

Reviewing Viral Barrier Repair Creams - How To Choose The Right One At Any Budget

As the appetite for active skincare continues to soar, it’s unsurprising that, in parallel, the quest for the ideal barrier cream continues. It's understood that a little occasional dryness and ir...