“You look tired.”
This innocent statement crushes the spirit. At least, that’s what you told us when we asked you why a daytime eye cream was top of your wish list from Dr Sam’s. Over 89% of you* think that your eyes are the reason you look tired.
So, I set about solving this in a way that would really deliver value and justify its place in your skincare routine on a busy weekday morning. The trend for skin streaming tells us that customers want ruthless efficiency in their routines but the uptick in sales in the eye category tells us there’s still a hunger for a transformative product that takes the tiredness away.
But at the heart of it, we need to recognise that the needs of the eye area are ultra-complex and its why there’s a tendency to just reach for the concealer and hope for the best. This is its own challenge as we age, because changes in skin texture can lead to concealer looking heavy, especially if the rest of your make-up is sheer and “skin-like”.
The Skin Problem: Tired Eyes
First things first: we’re dealing with skin that’s the thinnest in the body (less than 1mm thick) but, I would hazard to say, gets squished the most, as we smile and squint through our days. That means skin gets creased and therefore etched-in wrinkles are inevitable. It’s also an area of skin that gets lots of exposure to the elements without necessarily getting as rigorous sun protection as the rest of the face, so it’s at risk of accelerated photo-ageing and hyperpigmentation.
This compounds the inevitable loss of collagen and skin thickness as we age, especially as we approach menopause (when collagen levels drop by ⅓ in the first 5 years) - what that means is that structures below the skin are more visible, especially those with colour, like blood vessels or muscle. I liken it to a coloured bra under a t-shirt - if the t-shirt is thick (the skin), the bra is hidden (the blue structures); if it’s thin, the bra is easily seen. Hello, dark circles.
Loss of elasticity due to UV exposure means the structures underneath the ageing skin can push through, creating bulges and droop, especially as deeper structural changes take place. And of course, our skin barrier here is incredibly delicate so the eye area is usually the first to declare its unhappiness if something irritating is used on the face. Practically, this can play havoc with make-up application, leading to creased concealer and the appearance of wrinkles is magnified.
There’s a lot going on.
The Ultimate Solution to Tired Eyes
With this in mind, I’ve created Flawless Brightly Eye Serum, the perfect antidote to tired eyes with clinically proven instant and lasting results. The ultimate skincare-make-up hybrid, this helps you look rested today and over time, making you less reliant on concealer and more confident to go make-up free.
With 44 iterations of Flawless Brightly Eye Serum, I’ve never worked harder to perfect an Active. And I’ve changed my own skincare habits in the process.
A Multi-Tasking Daytime Eye Serum with Instant + Lasting Results for Tired Eyes
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Instant Boost
Instantly, it intensively hydrates the skin barrier. It firms and smooths the eye contour with film formers to help depuff. A supple surface primed for make-up is created by shea, avocado and mango seed butter.
Optical brighteners give an immediate boost in skin-confidence, using a peachy hue to neutralise surface blue/green undertones. -
Repair Damage
Over weeks, it repairs skin by building collagen, which lessens crows feet and reduces dark circles with niacinamide, bakuchiol and alpha glucosyl hesperidin working together for a more youthful, rejuvenated appearance.
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Future-Proof
Finally, it future-proofs, for the ultimate in skin prejuvenation. Milk thistle extract (MTE) and sunflower shoot extract (SSE) work powerfully together; and additional environmental defence is achieved with ectoin, to help protect against harmful blue light, pollution and UV.
What’s truly novel is that with SSE and MTE, we are addressing two of the root causes of ageing, mitochondrial dysfunction and cellular senescence. I’m unaware of any other product on the market that addresses tired eyes in this way.
The utterly intentional formula of Flawless Brightly Eye Serum partners beautifully with Flawless Nightly Eye 2% Retinoid Serum for complete 24h care of your most precious skin.
Clinically Proven Results for Tired Eyes
Flawless Brightly Eye Serum is clinically proven to**:
- Brighten instantly
- Reduce dark circles in just 7 days
- Improve elasticity and firmness in 28 days
How to Use Flawless Brightly Eye Serum
I recommend using Flawless Brightly Eye Serum in the morning to see the full effects of its instant brightening and nourishing benefits!
- Step 1 - After cleansing apply Flawless Vitamin C NAD+ Serum all over including the eye area.
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Step 2 - Once it’s touch dry apply Flawless Brightly Eye Serum to the upper and lower eye area - apply 5 small dots along the bony orbit.
Sweep around with the ring finger - a thin layer is all that’s needed (½ pump is the correct dose for both eyes). - Step 3 - Apply your other morning actives and moisturiser to the rest of the face.
- Step 4 - Once fully absorbed, apply sunscreen and cosmetics.
See how Flawless Brightly Eye Serum fits into your existing Dr Sam System by visiting our Routine Finder.
*Internal customer survey, 932 respondents, Dr Sam’s Skincare Community
**Proven via independent clinical study with 32 participants over 4 weeks of continued use
