Skincare for Premature Ageing

Several factors can lead to ‘premature ageing’, or fine lines and wrinkles on the skin. Some of the most common causes of this are:

• Alcohol consumption
• Lack of sleep
• Poor diet
• Smoking
• UV exposure

While these environmental and lifestyle factors can contribute to premature ageing, your skin will naturally age as you grow older.

Using the right products with the right ingredients, like retinoids, can help reduce premature signs of ageing.

There’s no set age at which you ‘should’ start using anti-ageing products. The key ingredients that tackle premature ageing are retinoids.

Visible ageing happens when the skin’s collagen production slows, which typically begins in your mid-20s. Retinoids reduce inflammation and regulate the growth of skin cells, compensating for the loss of naturally produced collagen and slowing the visible ageing process of the skin.

Our retinoids come in the form of serums, which should be used after cleansing your face. You’ll want to build up your use of retinoids so as not to overwhelm your skin, so start with half a pump of product every other day.

Gradually increase this to a full pump and daily use.