Why I Created Flawless Lip Tint

lips

Why I Created Flawless Lip Tint

When I made the decision to go into colour, I thought long and hard about the way I wanted to start. What product could I create that would be the easiest to incorporate into the range so far?

For me, once I’ve done my skin, the thing I rely on next is something on my lips. I spoke to make-up artists and asked them what was the one product that they felt was missing. So many said that they resorted to mixing lipstick with lip balm to get that “your lips but better” stain, but with a more natural sheen than you get from traditional gloss formulas : think Clinique Black Honey for lips. That resonated with me - I’d always loved that kind of product.

So I set about making something even better. Something that make-up artists, my customers and me would all love! That’s why I’ve used our cult Flawless Lip as the base - giving you longlasting lip nourishment that stays put (unlike most sheer lip products, which tend to slide off) but with a flattering tint that looks great on all different skin tones.

Sticking to our philosophy of no unnecessary choice - I wanted to make that true for colour too.

Flawless Lip Tint is a product you can keep in every purse. It takes you from gym, to office, to party effortlessly and without a mirror! It works so seamlessly with that dewy skin, minimal make-up aesthetic I champion everyday. Although its also awesome pumped up with a little lip liner for extra va va voom!!

I’m obsessed with this product. I think you will be too!!!

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