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Building your skincare routine can feel overwhelming, but it doesn’t need to be that way. At Dr Sam’s, we believe in creating a sturdy routine with just a few effective products, rather than overwhelming yourself (and your cupboards!) with endless, bitty skincare that offers empty promises.

From gentle cleansers to rich moisturisers and targeted serums, find the solution with our cruelty-free range of skincare products, whatever your skin concern or type.

The first step to building your skin routine is knowing what it is your skin needs. The number of different products and ingredients on the market makes creating a routine an overwhelming task if you don’t already know what everything does. We can take that stress away.

Everyone’s skin is different, so there’s never a one-size-fits-all approach to skincare. Fortunately, you can find out yours in less than 60 seconds with our easy routine finder. If you’re asking the question ‘what is the best skincare routine?’, the answer is, the one that works for you!

You’ll need a slightly different approach to your routine in the morning and in the evening. As well as this, the order of your routine will of course vary depending on what products you’re using. If you’re trying to tackle a specific skin concern, for example, using targeted products at the wrong point in your routine could hinder their results.

Again, though, there’s no need to panic! We’ve put together a handy guide on the best order to apply your skincare products for effective results.

The foundation of Dr Sam’s skincare is constructed on dermatology, and was built by dermatologists. That means the people at the heart of Dr Sam’s know exactly what they’re talking about.

Our dermatologist skincare is science-focused to bring you expert skincare products that will help you feel like your most radiant self.

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